VEGA: Website redesign and art direction for a Brussels law firm

Client: VEGA

Field: Legal, law

Location: Brussels, Belgium

Services: Branding; Web Design; Web development

Description

VEGA is a Brussels law firm whose practice runs on close client relationships and hands-on partners: the people who sign the work are the ones who run it. It practises across a wide set of legal matters for three distinct audiences: businesses, the public sector, and individuals.

The previous site didn't carry that. It listed every legal matter in one flat inventory, so a visitor had to read through the whole list to work out whether VEGA handled their kind of problem. Behind the scenes the site held a large volume of content with almost nothing connected, which meant every update was done by hand.

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The brief

Modernise the digital identity, and make a content-heavy site easy to move through.

Three things had to change. The content architecture came first: move from a flat list of matters to practice areas organised by sector, so incoming visits qualify themselves by audience from the start. The CMS came second: the old setup forced manual changes on a data-heavy site and led to occasional omissions, so the firm needed content that was interconnected and maintainable in-house.

The third was the real design problem. This is a site with a lot of text and very few visuals. Legal content is dense and theoretical for a general reader. Laying it out so it stays readable, while respecting the codes of the legal field, was the core of the work.

Our approach

The work ran across three disciplines: art direction, UX/UI design, and development.

Art direction

Since a rebranding was not necessary, we worked from VEGA's existing logo and typography and rebuilt the art direction around them.

The visual system uses abstract circular shapes in gradients with a light grain. It gives the identity a more sophisticated register while staying sober enough for legal work. Each audience gets its own dedicated colour: one for businesses, one for the public sector, one for individuals. That colour coding runs through the site and reinforces the sector-based navigation, so the design choice and the content structure do the same job.

UX/UI

The site holds a lot of text with very little imagery to break it up. We restructured the practice areas by sector so a visitor lands and qualifies themselves quickly. The page layouts give heavy legal content a clear hierarchy and rhythm, so it reads without leaning on visuals the subject doesn't provide. The experience holds up across desktop, tablet, and mobile.

Before / After

Development

The previous CMS held a large amount of data with little interconnection, which forced manual updates and led to omissions.

The site now runs on a custom CMS where the team manages everything themselves: pages, practice areas, lawyer profiles, and the blog. The previous setup forced manual updates on a large volume of poorly connected data, which led to omissions.

The move to a multilingual setup came with an SEO cost, so we redirected the existing traffic to the new pages to limit the loss, and structured the content for visibility in AI search engines.

Deliverables

We delivered the full site and a CMS that covers day-to-day management.

The CMS handles pages, practice areas grouped by sector, lawyer profiles, and a blog the firm uses to publish on legal news. The art direction is applied across the site, with a dedicated colour per audience. The infrastructure is multilingual, with French shipped in v1. Existing URLs were redirected to limit the SEO loss from the move to a multilingual setup, and the content is optimised for AI search engines.

Results

The site launched on 2 June 2026 and passed 1,000 visits in its first weeks.

On Google's Lighthouse audit it scored 94 on performance, 95 on accessibility, 100 on best practices, and 100 on SEO. The blog is already pulling steady traffic, with the articles covering legal news driving the strongest visibility.

Honest take

Most of our case studies lean on visuals. This one had almost none: the site is nearly all text. The work came down to structure: typographic hierarchy, and a navigation that sorts legal matters by sector. For a site this content-heavy, that structural work decides whether a visitor finds their answer or gives up.