Holea

Description

Discover how we launched Holea, an independent hairdresser in Namur, through logo creation, a complete brand identity, and a website for their launch.
This case study highlights the importance of a cohesive digital strategy and strong image for a successful launch.

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Client

Holea

Location

Namur, Belgium

Services

Branding
UX/UI Design
Photography
Web development
Print

A fresh start in search of visibility

Holea is a mobile hairdresser who recently launched in the Namur province. Starting from scratch means building everything: image, visibility, management tools. In such a competitive sector, standing out from day one and establishing credibility was crucial.

The challenge: create a professional, memorable image that reflects their expertise, while simplifying the booking process for new clients. No existing website, no visual identity. How to position Holea as the obvious choice for residents of Beauraing and southern Namur?

The solution: a comprehensive approach combining distinctive branding, a professional photo shoot, and a website designed for online booking.

A successful launch powered by digital

Our collaboration with Holea began with defining their brand identity. The goal: create a visual universe embodying their vision and the atmosphere they wanted to offer clients.

We developed a distinctive logo, a harmonious colour palette, and signature typography, applied consistently across all materials (business cards, stationery, etc.). This unified branding positioned Holea immediately as a polished professional.

To bring this identity to life, we conducted a professional photo shoot. These quality images showcasing techniques and results became key assets for the website and social media.

A high-performance website: the cornerstone of the digital strategy

The heart of our solution was the design of a complete website tailored to the needs of a hairdresser launching their business. We integrated a seamless, secure online booking system, essential for client acquisition. Built with an intuitive CMS, the site allows Holea to update content, photos, and prices independently.

Conclusion

Holea, a promising new digitally-connected hairdresser

Holea was able to launch with a significant competitive advantage. A strong brand identity and high-performance website from day one created a digital presence that attracts new clients, builds loyalty, and simplifies daily management.

Holea now has a powerful tool to grow their clientele in Namur and manage bookings efficiently. This case study demonstrates the impact of a well-executed branding and web development strategy for a successful launch.

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