C-Carré PEB : Une nouvelle image pour une croissance optimale

Description

C-Carré PEB specialises in building energy optimisation and EPC certifications. Based in Brussels and Wallonia, they wanted a complete overhaul of their communication. They needed to structure their communication strategy and develop a cohesive visual identity.

The challenge was significant: how to transform highly technical expertise into a strong, accessible brand that reassures while demonstrating mastery in a complex sector?

Client

C-Carré PEB

Location

Brussels, Belgium

Services

Branding
UX/UI Design
Web development
Print

Our approach

Strategic workshop and positioning

We organised a strategic workshop to define C-Carré's positioning and structure their communication. This collaborative session helped identify the company's core values and clarify its unique value proposition.

The final positioning combines supportive guidance with deep technical expertise. This duality reflects C-Carré's DNA: an expert company that knows how to simplify complexity and guide its clients.

Art direction

Creating a modern, cohesive visual identity

Building on this positioning, we developed a visual identity that conveys C-Carré's values of trust, education, and availability. The goal: to create a modern, professional image, far from the often austere visual codes of the technical sector.

Clear market differentiation

In a sector often perceived as complex and technical, C-Carré now stands out with a modern, human visual approach. This identity allows them to appeal to demanding professionals and private individuals seeking guidance alike.

Designing a high-performance website

Consistency across all devices

Alongside the visual identity, we designed and developed a modern website that brings C-Carré's new positioning to life.

The platform showcases their technical expertise while making their services accessible through clear structure and intuitive navigation.

The site incorporates the new visual identity and delivers a user experience optimised to convert visitors into qualified leads, whether architects, property professionals, or private individuals.

Alongside the visual identity, we designed and developed a modern website that brings C-Carré's new positioning to life.

The platform showcases their technical expertise while making their services accessible through clear structure and intuitive navigation.

The site incorporates the new visual identity and delivers an optimized experience to convert visitors into qualified leads, whether architects, property professionals, or private individuals.